Professional Sales Program

The Department of Marketing offers a comprehensive professional sales area of study curriculum. This curriculum provides students with leading edge instruction as well as practical experience dedicated to preparing the graduates for success in entry-level sales positions and career advancement.

The Northern Illinois University Sales Program was the first university program awarded the distinction of providing a Certified Sales Curriculum by the Professional Society for Sales and Marketing Training (SMT).

Marketing 450: Advanced Professional Selling

Applications for Marketing 450 are no longer being accepted. The application deadline was Wednesday, March 21, 2018 by 4 p.m.

Marketing 411: Marketing Topics - Silicon Valley

Applications for Marketing 411 were due Wednesday, March 21, 2018 by 4 p.m.  Get more information on the course/trip and view the Trip Overview and the Students Perspective videos.

Marketing 412: Professional Selling in the Field

The December 2017 intersession class will be December 17-21, 2017.  To prepare for this unique experiential learning, four evening classes (Nov. 9, 16, 30; Dec. 14) and a corporate tour on Dec. 8 will frame the experience.  In past years, the bus has made stops in Indianapolis and St. Louis with company visits to Enterprise, McKesson, White Lodging, Berkshire Hathaway HomeServices, and Impact Networking.  Additional venues visited have included the St. Louis Blues, Anheuser-Busch Brewery, Indianapolis Motor Speedway, and Sun King Brewery. 

Applications, resumes and fees were due Wednesday, October 18th, 2017 by 12 noon.
View Student Perspective Video

Certificate in Professional Selling

To qualify for the Certificate in Professional Selling students must take four sales specific courses in combination with a general marketing curriculum. Apply now.

Networking and Annual Events

Throughout the year, our students have the option of attending events that combine real-world experiences and networking opportunities such as Marketing & Sales Talent Night, Meet the Mentor Night, Sales Decathlon and Annual Golf Outing.

Sales Advisory Board (SAB)

The sales track has organized a Sales Advisory Board designed to provide valuable input, insight, and feedback for students and faculty to make the NIU sales track the most comprehensive and up-to-date college curriculum for sales.

Office of Selling Effectiveness

The College of Business and the Department of Marketing sponsor the Office for Selling Effectiveness. The office provides companies with individual attention from experienced marketing faculty and outstanding students. Services offered include: a variety of sales training seminars for sales professionals and consulting services in sales and non-sales related areas for companies.

For more information about the office for Selling Effectiveness, please call Chuck Howlett, Director, at 815-753-6219, or email him at