Valeria Penttinen

Assistant Professor

Department

Marketing

Education

D.Sc. in Economics and Business Administration, Hanken School of Economics (Helsinki, Finland).

Biography

Valeria Penttinen completed her D.Sc. in economics and business administration at Hanken School of Economics (Finland) in December 2022. She joined Northern Illinois University in August 2023, following her experience as a visiting scholar at Aarhus University (Denmark) and as a postdoctoral researcher at Hanken School of Economics.

Valeria’s research centers on data-driven marketing decision-making and social media marketing. Her work has been published in prestigious academic journals, including the Journal of Business Research, Journal of Interactive Marketing and Industrial Marketing Management.