Bachelor of Science in Marketing

When you pursue a bachelor's degree in marketing, you can choose from many areas of study, including international marketing, strategic marketing, and our two leading-edge areas: professional sales and digital marketing. By choosing electives in your areas of interest, you can prepare to meet your career goals while satisfying the elective requirements of the major.

Professional Sales Program

Students who complete our track of courses in professional sales have received sales positions with companies of their choice. Ninety percent of sales-track students are offered positions prior to graduation.

Digital Marketing

Digital marketing is one of the fastest-growing aspects of marketing. Graduates with a digital marketing area of study are in demand by direct marketing service bureaus, direct mail production houses and online marketing agencies.

Student Portfolio: A Competitive Advantage

As a marketing major, you're required to create a portfolio of your best work before you graduate. You can use the portfolio as an interview tool to show potential employers your mastery of marketing skills.

Department Resources

Contact Us

Department of Marketing
Barsema Hall
740 Garden Road
DeKalb, IL 60115
815-753-1714
mktg@niu.edu

NIU College of Business AACSB Accredited