Marketing Certificates

We offer two certificates of undergraduate study to enhance your business knowledge and advance your career.

Professional Selling
Digital Marketing

Professional Selling

Our professional sales area of study is a comprehensive curriculum that will provide you with leading-edge instruction and practical experience. You'll be prepared for success in an entry-level sales position and ready for career advancement.

Our professional sales program was the first university program recognized for providing a Certified Sales Curriculum by the Professional Society for Sales and Marketing Training (SMT).

Program Links

Digital Marketing Certificate

Gain hands-on experience and up-to-date best practices in digital marketing. Our program combines strategy, analytics and communication skills to prepare you for career success.

Requirements

What You'll Learn

You’ll learn to personalize marketing using customer data and digital tools — from strategy development to performance analysis. Google certification is also available as part of the program.

You'll cover topics such as:

Search engine optimization (SEO and pay-per-click).
Website usability and analytics, including Google Analytics and Artificial Intelligence.
Social media and email marketing strategies.
Database marketing and data mining
Integrated marketing communication strategy and omnichannel optimization.